Monthly Archives: May 2012

Chart shows percent of total statements about Campaign Strategy (black), Economy (green) and Social Issues (red). Time Frame is May 1 – May 29.

General Election Strategy Shapes Coverage

In the second half of May, election coverage became increasingly about campaign strategy rather than policy issues. On May 14, the percent of quotes about campaign strategy was only 17%…

Word cloud displays top 50 words used by Barack Obama and his campaign staff in statements discussing the economy. Omits the word “economy”. Time Frame is Nov 1 – May 15.

Language Of The Economy

When discussing the economy, Romney and his campaign staff emphasize the failures of Barack Obama as evidence by the frequent use of the words “president” and “Obama”. Other negative words…

Chart shows top 10 topics with sentiment distribution that citizen newsmakers have toward Mitt Romney. Time Frame is April 11 – May 21.

Romney’s Character a Problem for Citizens

4thEstate published a post on April 1 that highlighted how the media was amplifying that citizens favored Santorum’s personality over Romney’s, over which they were repeatedly quoted as being skeptical…

Word Cloud displays top 50 words used in Barack Obama’s negative statements. Time frame is Nov 1 – May 15.

Don’t Be So Negative Barack and Mitt

Mitt Romney’s frequent use of the words “president” and “Obama” show that he has been overwhelmingly critical of Barack Obama throughout the GOP Primaries and General Election. His two biggest…

Chart shows distribution of topics discussed by citizen newsmakers. Time frame is Nov 1 – May 15.

Citizens Look For Candidate Personality

Citizen newsmakers discuss candidate personality (Character) over 33% of the time when quoted. Discussion of poll position and horse race (Position), takes up only 15% or citizen statements. The top…

Word cloud displays top 50 words used in statements by citizen newsmakers since Santorum dropped out and Romney became the presumptive nominee. Time Frame is April 11 – May 24.

Citizen Lexicon Evolves in General Election

During the GOP Primary, language used by citizen newsmakers was very candidate-centric. Instead of discussing policy issues, citizens were focused on the personalities of the candidates. The prominence of the…

Chart shows VoiceShare of female newsmakers (percent of statements from females) in articles of the top fifteen print journalists (based on statement volume per journalist) with statements from candidates excluded from sample (red) and included (blue). Time Frame is Nov 1 – May 15.

Gender Gap Among Top Print Journalists

Statements from female newsmakers only make up 20% or more of statements in articles from four of the top ten journalists when candidate statements are excluded. Aaron Gould Sheinin of…

Chart shows percentage of statement from Mitt Romney that were Negative to Obama (purple) and Neutral (gray). Time frame is April 21 – May 19.

Romney Sidetracked by Gay Marriage Discussion

Percentage of statements from Mitt Romney that were negative to Barack Obama decreased significantly due to the discourse on gay marriage. From May 4 to May 7, 55% of statements…

Chart shows VoiceShare (percent of statements from females) in articles of top 15 print outlets (based on total statement volume per newspaper). Time frame is Nov 1 – May 15.

Female Newsmaker Representation in Print Media

Including candidate statements (blue), female VoiceShare does not rise above 19%, hovering just between 10-15% for the majority of the top newspapers. The worst offender among top newspapers is the…

Chart shows VoiceShare (percentage of statements about/from) Obama and Romney in election coverage in the New York Times and Washington Post. Time frame is April 15 – May 13.

New York Times Ramps up Obama Coverage

In the past month, the New York Times has covered Barack Obama significantly more than the Washington Post. In Chart 1, we can see that just under half (44%) of…

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