Monthly Archives: June 2012

Chart shows percentage of statements from Mitt Romney in election coverage that have been Negative to Obama (purple) and Positive to Romney. Time frame is January 1 – June 24.

Romney Increases Criticism of Obama

Romney has steadily been increasing his criticism of Barack Obama since the end of the GOP Primary. Meanwhile, Romney’s endorsement of his own policy beliefs and accomplishments has decreased, revealing…

Chart shows sentiment of statements in articles on the election toward Mitt Romney and Barack Obama. Percentage of neutral statements not shown. Time frame is April 17 – June 23.

New York Times vs. Boston Globe Coverage

The New York Times and Boston Globe both amplify more negative sentiment than positive about the two candidates thus far in their respective coverage of the General Election. The candidate…

Chart shows percentage of statements in print coverage of the election that are about different topics. Time frame is January 2 – June 22.

Policy Issues Pushing Campaign Issues Aside

In major print media, coverage of policy issues has overtaken coverage of the campaign and candidate-centric discussion for the first time this since the beginning of the GOP primary. Starting…

Chart shows percentage of statements in election coverage from Barack Obama and his campaign staff that were Neutral (grey), Negative to Romney (orange), and Positive to Obama (green). Time frame is May 23 – June 19.

Obama’s Costly Gaffe

Obama’s comment that “The private sector is doing fine” was amplified across the media space, causing outcry from Romney and the right. The amplification and subsequent attempt to clarify these…

Chart shows percentage of statements about different topics on NPR’s Morning Edition. Time frame is April 13 – June 17.

NPR’s Morning Edition vs. All Things Considered

NPR’s Morning Edition program focused almost a quarter of its coverage on the the Policy issue of the economy. This was a very different coverage pattern than that of All…

Chart shows percentage of statements in election coverage about the Economy (green) and Immigration (blue). Time frame is May 20 – June 17.

Obama Changes Conversation with Executive Order on Immigration

Obama’s Executive Order on immigration caused the discussion to divert away from the economy. Similar to his gay marriage endorsement, Obama’s announcement on immigration successfully pushed coverage of jobs and…

Chart shows topic and sentiment distribution of statements about Mitt Romney by citizens in media coverage of the election. Time frame is April 13 – June 16.

Obama Leads Likeability Contest Among Citizens

Citizens have expressed much less concern about Obama’s character than they have about Romney’s. While both candidates have received more negative coverage on their character than positive, Romney’s character is…

Chart shows sentiment distribution of statements about Barack Obama in election coverage on FOX’s Special Report with Bret Baier. Time Frame is May 1 – June 5.

FOX & MSNBC Negative Coverage Patterns

In the month of May, MSNBC’s Hardball with Chris Matthews and FOX’s Special Report with Bret Baier amplified the negative campaigning tactics of both Barack Obama and Mitt Romney. It…

Chart shows percentage of statements in presidential election coverage about the Economy (Green) and about Campaign-centric issues such as Candidate Character, Religion, Campaign Strategy, Fundraising, etc (Gray). Time frame is May 17 – June 14.

May Job Report Pumps Up Economy Coverage

The Jobs Report released on June 1st drove discussion of the Economy back to the fore of election 2012 coverage, almost overtaking discussion of campaign-centric issues. The poor numbers of…

Chart shows percentage of statements positive to Barack Obama by Newsmaker Type, filtered for the top 10 most positive Newsmaker Types. Excludes statements from Barack Obama, his campaign staff and White House Officials. Time frame is May 15 – June 12.

Who Are the Third-Party Validators?

The third party validators providing positive reinforcement for each campaign make up a different pattern for Obama and Romney. Romney lacks support beyond his fellow Republicans whereas Obama has a…

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