Monthly Archives: October 2012

Chart shows coverage breakdown by percentage of total election coverage of Debates, Economy, Horse Race, and Strategy. Time frame is Oct 1-28.

Last Lap Conversation Topics: Horse Race, Strategy & Economy

As the month of October has come and gone, the coverage of the election has shifted. Starting in early October, topical discussion of the Debates was at the forefront of…

Chart shows percentage of statements in election coverage from Barack Obama and Mitt Romney broken out by topic. Time frame is October 22-25.

Analysis of the Final Presidential Debate

In the final Presidential debate held last Monday, the theme was foreign policy. However, campaign issues (strategy, general debate recap, horse race status, etc) made up 29% of the coverage…

Chart shows percentage of statements with sentiment from citizen newsmakers. Neutral statements excluded from dataset. Time frame is Oct 3-Oct 21.

Hey, Citizens are Starting to Like Romney

Throughout the majority of this year’s Presidential campaign, Obama had led the likability contest among those voters who have been amplified by the media (i.e. they have been sued as…

Chart shows sentiment of coverage in MSNBC's Hardball and FOX's Special Report following the second Presidential debate. Time frame is Oct 16-19

2nd Debate Reactions from MSNBC and FOX

In the three days of coverage that followed the first Presidential debate on October 3, both MSNBC’s Hardball with Chris Matthews and FOX’s Special Report with Bret Baier were surprisingly…

Chart shows ratio of VoiceShare between Romney and Obama in major print outlets from October 3-16.

Romney’s VoiceShare Heading into Last Two Debates

In election coverage from October 3-16 among major print outlets, statements from Romney were amplified much more than statements from Obama. Out of statements of only the two candidates, Romney…

Chart of key people's VoiceShare from May 15th through October 15th.

The Back-Up Vocalists Of Election 2012

Obviously, Barack Obama and Mitt Romney have been the biggest voices on the stage of Election 2012. As we approach the finish line of the election, we decided to take…

Letting the Second Debate Marinate

I watched the second Presidential debate between Barack Obama and Mitt Romney from the comfort of my home computer. I decided to spend it at Yahoo News’s Destination 2012. They…

Chart shows the breakdown of election coverage by topic in the two days following the first Presidential debate. Time frame is October 4-5.

Follow Up Coverage of First Debate Focused on Theatrics

In the two days of coverage following the first debate between Obama and Romney, media coverage was focused on the debate in terms of the theatrics of the candidates instead…

Chart shows percentage of statements about Horse Race (polling, chances of winning, etc) in election coverage broken out by sentiment. Time frame is September 15-30.

Horse Race Coverage Favorable to Obama Heading into Debates

Following the conventions, discussion of Horse Race (polling, chances of winning, state-by-state analysis), increased. In the second half of September, Obama received significant positive coverage in relation to Horse Race…

Chart shows percentage of statements from Mitt Romney and Barack Obama in election coverage by each newspaper. Time frame is June 1 – September 27.

Candidate VoiceShare in Print Coverage Slanted Toward Romney

In print coverage of the election, a significant portion of the attributed statements are from the two candidates. Mitt Romney has had significantly higher VoiceShare among major print outlets’ election…

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