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Santorum Enjoyed Three Spikes in Coverage

Citizens Give Santorum Visibility

We have spent the last few days comparing 4thEstate results to the results of the Pew Research Center Project for Excellence in Journalism’s (PEJ) study on “How the Media Covered…

Chart shows topic distribution of media coverage of Romney from January 2-April 15

Romney’s Character Focus of GOP Race

According to the Pew Center’s Project for Excellence in Journalism (PEJ) study on “How the Media Covered the 2012 Primary Campaign”, only 12% of Romney’s coverage was focused on his…

Chart Shows Message and Sentiment of Obama Campaign Staffers (excludes Obama). March 24-April 20.

Obama Campaign Staff Hones In On Romney

In the past 30 days, the Obama campaign has awoken after a drawn out Republican primary that will see Mitt Romney as the GOP nominee.  With a target defined, the…

Chart Shows total volume of quotes in print articles about the election from GNI’s NewsPoll sample.

Print Coverage Volume Hits Lowest Point Since January

With Santorum out of the race for Republican nominee, Mitt Romney has unofficially claimed the spot.  This has caused media coverage to evaporate and hit its lowest point since the…

Chart Shows sentiment toward Romney from female sources not working for a campaign, among policy-related issues. March 15-April 12.

Females Display Distrust for Romney

Excluding coverage of the horse race and looking only at policy issues, 60% of statements about Romney from female newsmakers not working for a campaign concern Social Issues (abortion, gay…

Chart shows trend in statements about Mitt Romney’s campaign strategy and position in the election. March 21-April 17

Romney’s Discourse Strategy Shifts for November

Statements concerning Mitt Romney’s position in the race for GOP nominee dropped drastically following Santorum’s exit.  On April 3rd, 41% of statements about Romney concerned his position in the race,…

Chart shows VoiceShare trend of Democrats (blue) versus Republicans (Red) from January 10-April 17.

Democratic Voices Enter the Fray

In the first week of Republican primary season, Democrats only had 4% VoiceShare as all attention was on the Republican candidates and the results in Iowa and New Hampshire.  However,…

Chart shows percentage of total statements/quotes that are positive to Romney and Positive to Santorum in the past month.

Santorum Praised for Strong Campaign

Percentage of total statements that were positive about Santorum increased from 2% on April 8th to 9% on April 11. This occurred due to Santorum’s exit from the race on…

Comparison of Energy and Social Issues in Republican Election 2012 race prior to Wisconsin Primary

Gas Prices Pump Up The Primary

During the month of March, statements related to the issue of Energy (primarily connected to the conversation of high gas prices) replaced statements related to Social Issues. At the beginning of…

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