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Chart shows VoiceShare (share of the coverage) of different newsmaker types in New York Times election coverage. Time frame is May 1-November 6, 2012.

Election Coverage Wrap-Up: New York Times

This post is the continuation of our media monitoring series examining coverage behavior of various media outlets during Election 2012. Today’s post discusses the statistical data analysis of the sourcing…

Chart shows break down of topics covered in election 2012 coverage. Time frame is April 15-November 11.

Election 2012 Coverage In One Word: Hollow

In overall coverage of the general election, from its unofficial start in mid-April until November 11, the most-discussed topics were not the ones that mattered to voters. Discussion of Campaign…

Chart shows sentiment break down in postmortem election coverage of Obama and Romney from third-party newsmakers (those outside of the campaigns). Time frame is November 6-11.

GOP Throws Romney Under the Bus in Postmortem Election Coverage

In postmortem election coverage, from November 6-11, Romney received mostly negative coverage and Obama received mostly positive coverage. Third-party newsmakers (those outside of the campaigns), praised Obama in over half…

Chart shows total number of quotations of election news coverage analyzed by 4thEstate. Time frame is October 22-November 11.

Election Coverage Ends as Political Coverage Shifts to Fiscal Cliff

Post-mortem coverage on the election came to a screeching halt after the results were tallied. Just five days after Election Day, from November 7-11, coverage in print, television and radio…

Chart shows sentiment break down of statements by third-party newsmakers (those outside of the campaigns) on Obama and Romney’s strategy. Neutral statements not shown. Time frame is October 30-November 6.

Obama Strategy Won Over Media and Voters

Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion…

Chart shows percentage of statements from citizen newsmakers broken down by topic (only top 10 shown) and sentiment. Time frame is October 30-November 6.

Citizens Were Critical of Obama Character and Economy in Final Week

On November 1, 4thEstate published a post about Citizen newsmakers gaining VoiceShare in print election coverage. They played an increasingly larger role in writing the election narrative as Election Day…

Chart show sentiment of statements in election coverage by selected newspapers. Time frame is October 25-November 5.

Top Newspapers Provided Little Aid To Obama in Final Stretch

In the election coverage by a handful of the nation’s top newspapers from October 25-November 5, Obama received significant negative coverage. In all of the newspapers shown in the chart…

Chart shows topic and sentiment breakdown of statements in election coverage on FOX’s Special Report With Bret Baier (only top 10 shown). Time frame is October 25-November 5.

Pre-Election Day Coverage Comparison Between MSNBC and FOX

In election coverage on MSNBC’s Hardball with Chris Matthews during the final ten days prior to Election Day, there was a heavy focus on Campaign topics. Campaign Strategy consumed 23%…

Chart shows percentage of statements from Barack Obama broken down my topic (only top 10 shown) and sentiment. Time frame is October 29-November 5.

A Closer Look At Final Week Messaging Tactics of the Candidates

In the final week before Election Day, Obama and Romney honed in on the topic of Candidate Character the most. Both of them also spoke positively towards themselves regarding the…

Chart shows break down of sentiment in news content mentioning “sandy”, “storm”, or “hurricane”. Time frame is October 28-November 5.

Sandy Was Obama’s Perfect Election Storm

From October 28-November 5, in news content that mentioned terms associated with Hurricane Sandy, coverage driven by third-party newsmakers (those outside of the campaigns), was very positive for Obama. Almost…

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