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Chart shows sentiment of statements from the Romney campaign (Romney and his staff) over time. Neutral statements are not shown in the chart. Time frame is October 5-November 4.

Campaigns Made Positive Push in Home Stretch

Both campaigns shifted to more positive messaging in the final few days before the election. The Romney campaign used more of their airtime for positive messaging than did the Obama…

Chart shows ratio of positive coverage toward the candidates over time from third-party newsmakers (those outside of the campaigns). Time frame is October 2-November 1.

Obama Won the Last Sentiment Battle Before Election

The ratio of negative election coverage toward the candidates in statements from third-party newsmakers (those outside of the campaigns) shows that neither Romney nor Obama had sustained periods of more…

Chart shows percentage of statements from members of the Romney campaign team broken down by newsmaker and sentiment. Statements from Mitt Romney excluded from data set. Time frame is September 1-October 31.

Fall Bench Strategies

Back in June, 4thEstate published a post on the bench strategies used by the Obama and Romney campaigns. Today, we are looking at the behavior of the Romney and Obama…

Chart shows percentage of statements from congress people, broken down by Senators and Representatives, and also broken down by party affiliation. Time frame is September 1-October 31.

Members of Congress in Presidential Election Coverage

In election coverage since September 1, US Senators have been quoted more than Representatives. Of the two groups, almost 70% of statements in election coverage from September 1-October 31 have…

Chart shows percentage of statements about the economy in election media coverage over time. Monthly BLS job report releases indicated by dates. Time frame is April 1-October 30.

The Role of the Economy in This Year’s Election Coverage

The economy has been the overarching issue of this year’s election cycle. Mitt Romney has attacked Obama for not being able to improve the economy more quickly, and Obama has…

Chart shows percentage of statements in election coverage from third-party newsmakers (those outside of the campaigns). Time frame is October 1-28.

Citizens Now Writing Election Narrative in Print Media

This is one of many posts from 4thestate about citizen newsmakers. We have followed the trends and patterns of citizens’ role in election media coverage deeply. Other posts about citizens…

Chart shows coverage breakdown by percentage of total election coverage of Debates, Economy, Horse Race, and Strategy. Time frame is Oct 1-28.

Last Lap Conversation Topics: Horse Race, Strategy & Economy

As the month of October has come and gone, the coverage of the election has shifted. Starting in early October, topical discussion of the Debates was at the forefront of…

Chart shows percentage of statements in election coverage from Barack Obama and Mitt Romney broken out by topic. Time frame is October 22-25.

Analysis of the Final Presidential Debate

In the final Presidential debate held last Monday, the theme was foreign policy. However, campaign issues (strategy, general debate recap, horse race status, etc) made up 29% of the coverage…

Chart shows percentage of statements with sentiment from citizen newsmakers. Neutral statements excluded from dataset. Time frame is Oct 3-Oct 21.

Hey, Citizens are Starting to Like Romney

Throughout the majority of this year’s Presidential campaign, Obama had led the likability contest among those voters who have been amplified by the media (i.e. they have been sued as…

Chart shows sentiment of coverage in MSNBC's Hardball and FOX's Special Report following the second Presidential debate. Time frame is Oct 16-19

2nd Debate Reactions from MSNBC and FOX

In the three days of coverage that followed the first Presidential debate on October 3, both MSNBC’s Hardball with Chris Matthews and FOX’s Special Report with Bret Baier were surprisingly…

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