The topic of campaign fundraising has not been a major topic of discussion in media coverage of the election. Coverage of the topic since May has minimally appeared in print media, and is generally absent from TV coverage.

Chart shows percentage of statements about Fundraising in election coverage.  Time frame is January 1 – July 6.

Chart shows percentage of statements about Fundraising in election coverage. Time frame is January 1 – July 6.

Since the GOP Primary began, the topic of Campaign Fundraising has received very little attention and has only had a few brief spikes where it reached 5-10% of total statements in election coverage. In February, it spiked just above 10% when Obama and his campaign announced they would make use of Super PAC’s to help fund the campaign. The announcement sparked outcry from Super PAC critics and Republicans who claimed that it was a sign Obama is worried about his chances. There was a second major spike in coverage of fundraising in late May and early June when it increased to just over 6% of statements election coverage. Once Santorum dropped out and the general election unofficially began, the fundraising statuses of the Obama and Romney campaigns became of interest. However, now that the initial general election buzz has died down, it seems that this interest has faded.

Percentage of statements about Fundraising (green) and All Topics (orange), divided by medium.  Time frame is May 1 – July 6.

Percentage of statements about Fundraising (green) and All Topics (orange), divided by medium. Time frame is May 1 – July 6.

Interestingly, it has been the print media that has produced the most coverage on Fundraising (green). Since May, 65% of statements on fundraising have come from print outlets, whereas television news and talk shows have only provided 24% of coverage on fundraising. This comes at a surprise because television media has covered the presidential race much more in the same time period. 60% of total statements about all topics in coverage of the election (orange) have come from TV media, whereas only 33% have come from print media. Therefore, while TV media is driving the election conversation, the newsmakers appearing on news and talk shows are not speaking as much about Fundraising as newsmakers in print media.