Campaign strategy is still the most-discussed topic in coverage of the general election between Romney and Obama. Although other issues have broken into the conversation more than they did during the GOP Primary, politics is still king.
Since Santorum dropped out and Romney became the presumptive nominee, general election coverage of the Romney-Obama race began. Although there have been a number of policy issues to enter the conversation among the two candidates, discussion of campaign strategy (black) still prevails as the main issue. Over 29% of the statements in election coverage since April 17 have been about Campaign Strategy. The political maneuvers and campaign tactics have been an enormous part of this year’s presidential campaign, as the candidates often rebuke one another for poor strategy, and then analysts follow up with their own analysis of the strategy.
In contrast with the general election, the coverage of the GOP Primary was much more focused on Candidate Character (yellow). Almost one-quarter (24%) of the statements in Primary coverage were about candidate character. Major policy issues such as the economy, social issues, healthcare and energy also made up a much smaller slice of the coverage. The conversation was much more centered on the candidates themselves, their biographies and personal lives.