Among top national print outlets, Mitt Romney has almost double the statements in election coverage than Barack Obama. For newsmakers discussing the candidates in these outlets, the ratio is also in Romney’s favor but not as severe.
Top Print Outlets Amplify Romney More Than Obama
On July 23, 4thEstate published this post which concluded that Romney and his campaign staff were getting more attention in election coverage in print, radio and tv mediums. Looking at the major national print outlets above, we can see that this trend is mimicked when examining statements from Romney and Obama themselves. Romney has about double the amount of statements than Obama in all of these outlets.
Ratio of Discussion About The Candidates Not As Heavily Skewed Toward Romney
This 2:1 ratio does not seem to translate to discussion about the candidates by newsmakers outside of the campaigns. On July 31, 4thEstate published this post, that found that Romney was being discussed more than Obama by newsmakers outside of the campaigns. Among the top 4 print outlets shown above, this trend holds true. Romney clearly is discussed more than Obama in election coverage for each outlet. However, only in Boston Globe coverage does Romney have a 2:1 ratio. In the New York Times, Washington Post, and Los Angeles Times, the ratio is closer to 4:3 in favor of Romney. Therefore, while these three print outlets are amplifying double the amount of statements from Mitt Romney than Barack Obama, other newsmakers with statements in the same coverage discuss Romney about only 10% more than they discuss Obama.