Topic: Issues

Chart shows percentage of statements about the economy among all statements in election coverage (green) and percentage of statements from Mitt Romney that are negative to Barack Obama (red). Time frame is April 1 – July 10.

Romney Core Strategy: So Where’s That Monthly Job Report?

Our data shows a clear correlation between the releases of national employment data each month, and the discussion of the economy in election coverage. Our data also shows that focused…

Chart shows percentage of statements about Fundraising in election coverage. Time frame is January 1 – July 6.

Fundraising is Not a Campaign Issue

The topic of campaign fundraising has not been a major topic of discussion in media coverage of the election. Coverage of the topic since May has minimally appeared in print…

Chart shows percentage of statements in election coverage that were about the Economy (red) and Healthcare (green). Time frame is June 1 – July 3.

Romney Attack on Healthcare Ruling Gets Amplified

With the Supreme Court’s ruling on the new healthcare law last Thursday, discussion of its influence on the presidential election has overtaken coverage of the economy. In response to the…

Chart shows percentage of statements in election coverage that are positive to Mitt Romney broken out by topic, excluding statements from Romney and his campaign staff. Time frame is April 17 – June 26.

What Third-Party Validators Like About Each Candidate

The positive topic and sentiment focus of newsmakers outside of campaigns (i.e. third-party validators) is a partial indicator of the effectiveness of a campaign’s messaging strategy. While third-party validators commenting…

Chart shows percentage of statements in print coverage of the election that are about different topics. Time frame is January 2 – June 22.

Policy Issues Pushing Campaign Issues Aside

In major print media, coverage of policy issues has overtaken coverage of the campaign and candidate-centric discussion for the first time this since the beginning of the GOP primary. Starting…

Chart shows percentage of statements in election coverage about the Economy (green) and Immigration (blue). Time frame is May 20 – June 17.

Obama Changes Conversation with Executive Order on Immigration

Obama’s Executive Order on immigration caused the discussion to divert away from the economy. Similar to his gay marriage endorsement, Obama’s announcement on immigration successfully pushed coverage of jobs and…

Chart shows percentage of statements in presidential election coverage about the Economy (Green) and about Campaign-centric issues such as Candidate Character, Religion, Campaign Strategy, Fundraising, etc (Gray). Time frame is May 17 – June 14.

May Job Report Pumps Up Economy Coverage

The Jobs Report released on June 1st drove discussion of the Economy back to the fore of election 2012 coverage, almost overtaking discussion of campaign-centric issues. The poor numbers of…

Chart shows percentage of statements in media coverage of the presidential election about Horse Race (red) and Campaign Fundraising (green). Time Frame is May 15 – June 14.

Polls and Fundraising Enter Conversation

Conversation about polls and fundraising are skyrocketing as the summer kicks off. Together, these topics are approximately one third of the total coverage of the current conversation regarding the general…

Chart shows sentiment of statements toward Mitt Romney in coverage of the economy on a scale where +1 is very positive and -1 is very negative. Circle size represents statements volume. Time frame is Nov 1 – May 29.

Obama and Romney’s Economic Struggles

The scatter plot chart above shows that overall sentiment toward Mitt Romney in statements about the economy has steadily become more negative. The most negative period has been in the…

Chart shows percent of total statements about Campaign Strategy (black), Economy (green) and Social Issues (red). Time Frame is May 1 – May 29.

General Election Strategy Shapes Coverage

In the second half of May, election coverage became increasingly about campaign strategy rather than policy issues. On May 14, the percent of quotes about campaign strategy was only 17%…

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