Topic: Negative Campaigning

Chart shows sentiment distribution of statements about Barack Obama in election coverage on FOX’s Special Report with Bret Baier. Time Frame is May 1 – June 5.

FOX & MSNBC Negative Coverage Patterns

In the month of May, MSNBC’s Hardball with Chris Matthews and FOX’s Special Report with Bret Baier amplified the negative campaigning tactics of both Barack Obama and Mitt Romney. It…

Chart shows percentage of statements in presidential election coverage about the Economy (Green) and about Campaign-centric issues such as Candidate Character, Religion, Campaign Strategy, Fundraising, etc (Gray). Time frame is May 17 – June 14.

May Job Report Pumps Up Economy Coverage

The Jobs Report released on June 1st drove discussion of the Economy back to the fore of election 2012 coverage, almost overtaking discussion of campaign-centric issues. The poor numbers of…

Shows spike in discussion of Foreign Policy connected to anniversary of Bin Laden's death

Anniversary of Bin Laden’s Death Sparks Election Moshpit

Marking the one year anniversary of Osama Bin Laden’s death, Barack Obama and Joe Biden used the accomplishment to attack Mitt Romney on his foreign policy record. Even Bill Clinton…

Chart shows sentiment distribution of statements Positive to Romney and Negative to Obama, from Mitt Romney between the dates of March 30-April 26.

Romney Increases Anti-Obama Sentiment

Since Rick Santorum dropped out of the race on April 10, Mitt Romney has become very negative toward Obama on the Economy. From April 6-8, before Santorum dropped out, only…

Chart shows topic distribution of media coverage of Romney from January 2-April 15

Romney’s Character Focus of GOP Race

According to the Pew Center’s Project for Excellence in Journalism (PEJ) study on “How the Media Covered the 2012 Primary Campaign”, only 12% of Romney’s coverage was focused on his…

Almost half of statements from Obama and staff in early April were negative to Romney. Very few statements were positive toward his own campaign.

Obama Campaign Eyes Romney in Crosshairs

On March 15, 30% of total statements from Obama and his staff were positive to himself, and only 16% were Negative to Romney. From March 27th to April 5th, statements…

healthcare-statements-march-election-2012

Healthcare Issue Spikes in March

The percent of statements on the issue of Healthcare increased from 0% to 22% in March, with the steepest increase of 20% occurring between March 17th and March 29th (See…

romney obama negative campaigning constructive decision leading up to wisconsin, maryland and DC primaries

Romney On The Offensive

Since March 5th, Romney’s negative statements toward Obama (as reflected in our Newspoll(™) sample of US media) have gone from 3.5% of his attributed statements to 9%, showing a deliberate…

Gingrich negativity toward Obama and Romney rose in February

Gingrich Begins Negative Crusade

One of the headlines yesterday was the fact that Mitt Romney had a supposed secret meeting with Newt Gingrich last week. It would be interesting to know exactly when this…

Romney  Obama

Romney Already in General Election Mindset

The aggregate of negative statements by campaign shows a clear scenario of “One Against All and All Against One”, with Romney being the one. However, data shows a subtext of…

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