Topic: Newsmakers

Chart shows percentage of statements positive to Barack Obama by Newsmaker Type, filtered for the top 10 most positive Newsmaker Types. Excludes statements from Barack Obama, his campaign staff and White House Officials. Time frame is May 15 – June 12.

Who Are the Third-Party Validators?

The third party validators providing positive reinforcement for each campaign make up a different pattern for Obama and Romney. Romney lacks support beyond his fellow Republicans whereas Obama has a…

Chart shows percentage of statements from female newsmakers in the GOP Primary (January 1 – April 10) and the General Election (April 11 – June 6) with statements from candidates excluded (red) and included (blue) in the sample.

The Gender Gap Narrows Slightly in General Election

Female VoiceShare has increased slightly during the onset of the de-facto general election which can be considered as beginning from April 10th when Rick Santorum dropped out of the race….

Chart shows percentage of statements made by partisans and former politicians. Time frame is January 2 – June 2.

Partisan Newsmakers Gaining Influence

Partisans and former politicians have had steadily increasing VoiceShare since the beginning of the GOP Primaries in January. These newsmakers are defined as people that work for a political party,…

Chart shows percentage of statements from different Romney campaign newsmakers out of all statements from the Romney campaign. Time Frame is May 3-May 31.

Romney & Obama Use Different Bench Strategies

In the past month, over 70% of statements from the Romney campaign have been attributed to Mitt Romney himself. Other prominent Romney campaign officials that are identified by name have…

Word cloud displays top 50 words used by Barack Obama and his campaign staff in statements discussing the economy. Omits the word “economy”. Time Frame is Nov 1 – May 15.

Language Of The Economy

When discussing the economy, Romney and his campaign staff emphasize the failures of Barack Obama as evidence by the frequent use of the words “president” and “Obama”. Other negative words…

Word Cloud displays top 50 words used in Barack Obama’s negative statements. Time frame is Nov 1 – May 15.

Don’t Be So Negative Barack and Mitt

Mitt Romney’s frequent use of the words “president” and “Obama” show that he has been overwhelmingly critical of Barack Obama throughout the GOP Primaries and General Election. His two biggest…

Chart shows distribution of topics discussed by citizen newsmakers. Time frame is Nov 1 – May 15.

Citizens Look For Candidate Personality

Citizen newsmakers discuss candidate personality (Character) over 33% of the time when quoted. Discussion of poll position and horse race (Position), takes up only 15% or citizen statements. The top…

Word cloud displays top 50 words used in statements by citizen newsmakers since Santorum dropped out and Romney became the presumptive nominee. Time Frame is April 11 – May 24.

Citizen Lexicon Evolves in General Election

During the GOP Primary, language used by citizen newsmakers was very candidate-centric. Instead of discussing policy issues, citizens were focused on the personalities of the candidates. The prominence of the…

Chart shows percentage of statement from Mitt Romney that were Negative to Obama (purple) and Neutral (gray). Time frame is April 21 – May 19.

Romney Sidetracked by Gay Marriage Discussion

Percentage of statements from Mitt Romney that were negative to Barack Obama decreased significantly due to the discourse on gay marriage. From May 4 to May 7, 55% of statements…

Chart shows VoiceShare of citizen newsmakers (percent of statements from citizens) in articles of the top ten print newspapers (based on statement volume per newspaper) with statements from candidates excluded from sample (red) and included (blue). Time Frame is Nov 1 – May 15.

Citizens Lack Voice Among Top Newspapers

Including candidate statements (blue), citizen VoiceShare does not rise above 20%, hovering just above 10% for the majority of the top newspapers. The worst offender among top newspapers is the…

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