During the GOP Primary, language used by citizen newsmakers was very candidate-centric. Instead of discussing policy issues, citizens were focused on the personalities of the candidates. The prominence of the words “like”, “know”, “guy”, and “man” conveys the high volume of discussion about the candidate’s personal character. Only the words “business” and “economy” are related to any type of major policy issues.
In just one month of the general election season, more policy issues have been discussed by citizen newsmakers than from three and a half months of the GOP Primary. The words “job”, “jobs”, “marriage”, “economy”, “women”, and “business” show that citizens are discussing the economy in more depth and also speaking about social issues such as gay marriage and women’s rights.