Up until Ryan was picked to be Mitt Romney’s running mate, Citizen VoiceShare was increasing steadily for the first time since mid-June. As was the case during the GOP primaries, citizens are most often quoted regarding Candidate Character.
Statements from citizen newsmakers (green) have become an increasingly larger slice of media coverage since mid-June. During the week of June 8-15, VoiceShare of citizen newsmakers (percentage of election coverage from citizens) hit its lowest point since May 1, with just 3% VoiceShare. Over the course of the following two months, this increased to 17% in the week ending on August 10, one day prior to Romney’s announcement that Ryan would be his running mate. Following that announcement, citizen VoiceShare was drowned out by coverage of Paul Ryan and so it fell to 11% last week. The media turned to pundits to explain the choice of Paul Ryan as the GOP VP candidate. Next up on the campaign docket are the conventions, and it will be interesting to see which newsmaker types the media amplifies to tell the story of the conventions.
Since citizen VoiceShare began increasing in mid-June, citizens have discussed Candidate Character most. This is the same as it was during the GOP Primaries, as illustrated in this 4thEstate post from May 27. In the past week, much coverage has been focused on Paul Ryan’s biography, adding to the significant citizen focus on Character. Policy issues that are directly related to the public such as the Economy and Healthcare have also become major points of discussion.