On November 1, 4thEstate published a post about Citizen newsmakers gaining VoiceShare in print election coverage. They played an increasingly larger role in writing the election narrative as Election Day approached. In the last week of coverage, from October 30-November 6, citizens had the highest VoiceShare among third-party newsmakers (those outside of the campaigns).
In this time period, discussion by citizen newsmakers was mainly about Campaign and Candidate-centric topics. In statements from citizen newsmakers during this time period, over 75% were either about Horse Race, Strategy, Character or general Campaign issues.
In coverage of Horse Race, citizen newsmakers voiced equally positive sentiment toward Obama and Romney, as supporters of each candidate showed clear optimism for their chances of winning. Discussion of general Campaign issues, consisting of 18.7% of citizen discussion, was driven by discussion of Hurricane Sandy, as well as general retrospective statements about the election cycle overall. Obama received significant criticism from citizen newsmakers in their discussion of Character and Economy, whereas Romney was attacked for his policies on Entitlements and Social Issues.