Speeches by Michelle Obama and Bill Clinton were amplified and covered the most following Barack’s. Topic and sentiment behavior shows that the Obama campaign went positive on the Economy and Character.
During the week of Democratic National Convention, statements from Obama’s speech were amplified the most. 14.4% of statements in election coverage from September 3-8 were from Barack Obama. Following Barack, his Michelle’s speech made the largest splash. Statements from her consisted of 5.4% of total election coverage. Bill Clinton’s speech was considered to be one of the better speeches of the week, as validated by this chart showing that his statements were the third most amplified.
Despite it not being their week in the spotlight, statements from Mitt Romney and Paul Ryan made up 7% of the coverage during the DNC. Other headliners such as Julian Castro, John Kerry Elizabeth Warrne and Ted Strickland had between 1-5% of the VoiceShare in DNC coverage.
In statements from Obama and his staff (primarily Barack, Joe Biden, and Michelle Obama), the economy was the focus. Almost one-third (31.9%) of the statements from the Obama campaign in DNC coverage was about the economy. This is much different than the RNC coverage, during which only 19.6% of the Romney campaign’s statements were about the economy. Unlike the sentiment ratios in statements from Romney and his staff, discussion of the economy in DNC coverage from the Obama camp was more positive than negative. 37% of statements about the economy were positive to Obama and just 19% were negative to Romney. In Obama campaign statements about Character, the sentiment is also more positive than negative. However, statements from the Obama team on Taxes were much more negative to Romney than they were positive to Obama. 82% of the statements from Obama and his staff were critical of Romney tax cuts with just 9% being positive to Obama’s tax plan.