Female VoiceShare Has Been Higher Since Santorum Dropped Out

Chart shows percentage of statements from female newsmakers in the GOP Primary (January 1 – April 10) and the General Election (April 11 – June 6) with statements from candidates excluded (red) and included (blue) in the sample.

Chart shows percentage of statements from female newsmakers in the GOP Primary (January 1 – April 10) and the General Election (April 11 – June 6) with statements from candidates excluded (red) and included (blue) in the sample.

Female VoiceShare has increased slightly during the onset of the de-facto general election which can be considered as beginning from April 10th when Rick Santorum dropped out of the race.

Since Santorum exited the race on April 10 and Mitt Romney became the presumptive GOP nominee, female VoiceShare has been 21% when candidate statements are excluded from the sample and 17% when they’re included. This is higher than female VoiceShare during the GOP Primary from January 1 to April 10, when female VoiceShare was 18% when candidate statements were excluded from the sample and just 12% when they’re included.

The more significant increase of female VoiceShare from Primary to General Election when candidates are included (5%) versus the increase of only 3% when they aren’t shows that candidate statements made up a higher percentage of total statements in the GOP Primary than they do in the General Election.