Candidate Coverage In Boston Globe and SF Chronicle In May
In the month of May, the coverage of the Presidential Election candidates was markedly different between the San Francisco Chronicle and the Boston Globe. In the San Francisco Chronicle, 70% of statements were either said by or about Barack Obama, with only 21% of the statements being about Mitt Romney. During the same time period, 59% of the statements that appeared in election articles by the Boston Globe were about Mitt Romney, and only 27% were about Barack Obama.
SF Chronicle Reported Heavily on Social Issues In May
A large reason for the difference in coverage was that the San Francisco Chronicle reported heavily on Social Issues, specifically about Obama’s gay marriage endorsement. 40% of the statements in election articles by the San Francisco Chronicle were about Social Issues with a large focus on gay marriage. This elevated the percentage of coverage about Obama in those articles. On the other hand, the Boston Globe covered a broader range of topics that focused more on Mitt Romney, with no topic consisting of more than 20% of the total statements.