In the month of May, the coverage of the Presidential Election candidates was markedly different between the San Francisco Chronicle and the Boston Globe. In the San Francisco Chronicle, 70% of statements were either said by or about Barack Obama, with only 21% of the statements being about Mitt Romney. During the same time period, 59% of the statements that appeared in election articles by the Boston Globe were about Mitt Romney, and only 27% were about Barack Obama.
A large reason for the difference in coverage was that the San Francisco Chronicle reported heavily on Social Issues, specifically about Obama’s gay marriage endorsement. 40% of the statements in election articles by the San Francisco Chronicle were about Social Issues with a large focus on gay marriage. This elevated the percentage of coverage about Obama in those articles. On the other hand, the Boston Globe covered a broader range of topics that focused more on Mitt Romney, with no topic consisting of more than 20% of the total statements.