After a scathing editorial about Romney in the Wall Street Journal, questions were raised about Murdoch and NewsCorp’s commitment to the presumptive GOP nominee. Typically right-leaning and favorable to GOP political figures, NewsCorp has been unusually critical toward Romney in their election coverage.
NewsCorp Amplified More Negative Coverage on Most Issues
On July 5, the Wall Street Journal wrote this scathing editorial on Mitt Romney, in which they criticized him harshly for his strategic blunders. The next day, the New York Times wrote this article about the Journal’s harsh rebuke and shed light on the relationship between Rupert Murdoch and Mitt Romney, “summed up simply: They do not have much of one”.
In coverage of Mitt Romney by NewsCorp media outlets, there is a clear pattern of negativity toward Romney. Since January, in the top five topics covered when Romney is discussed, in only one (Horse Race) is there more positive coverage than negative coverage. This is due to the amplification of many statements about Romney’s good position in the polls and victories during the GOP Primaries. On the topics of campaign strategy and candidate character, both central to the critique in the Wall Street Journal editorial, coverage about Romney has been more negative. Romney has 10% more negative than positive coverage on his character in NewsCorp media. In coverage of Romney’s campaign strategy, only 12% of statements have been positive.