Romney Dominates His Own Campaign's VoiceShare
In the past month, over 70% of statements from the Romney campaign have been attributed to Mitt Romney himself. Other prominent Romney campaign officials that are identified by name have contributed no more than 2% of Romney campaign statements in the past month. Interestingly, over 11% of Romney campaign statements have come from anonymous sources working for the campaign or official campaign statements released from the Romney team as a whole (“Romney Campaign Statement” and “Unnamed Romney Staff”). This shows that while Mitt Romney and his team have had a significant advantage over Obama in terms of overall VoiceShare over the last month, the Romney campaign has decided to go with a very short bench. It will be interesting to see how big of a microphone Mitt Romney’s eventual running mate will have within the campaign.
Obama Campaign Less Reliant on Only Obama's VoiceShare
On the other hand, over the same time period, only 56% of the statements from the Obama campaign are attributed to Barack Obama himself. This is almost 20% less than Mitt Romney’s VoiceShare in the Romney campaign. Joe Biden and David Axelrod had large microphones for the Obama campaign in May. Joe Biden’s statements on gay marriage in early May were amplified widely across the media, contributing to his 14.8% VoiceShare within the Obama campaign.