Chart shows distribution of topic and sentiment of statements by the Obama campaign. Includes statements from Barack Obama. Time frame is April 13-May 11.

Chart shows distribution of topic and sentiment of statements by the Obama campaign. Includes statements from Barack Obama. Time frame is April 13-May 11.

In our last post, “The Effect of Obama’s Gay Marriage Endorsement”, we discussed how Biden and Obama’s announcements on gay marriage brought Social Issues discussion back into focus, causing a shift away from the economy. In looking at today’s chart, we can see how much the Obama campaign has been discussing Social Issues in the past month. Almost 30% of statements from Obama and his campaign staff have been about Social Issues, and 95% of those statements have been neutral. Their neutrality on the subject shows that the Obama team is simply filling the air with discussion about these issues, but not praising or attacking. Due to the status of Obama and Biden as newsmakers, combined with the volatile nature of the issue, their comments got amplified across the media space and drowned out discussion on the economy.

Another strategy that is brought to light with this chart is that the Obama team has not gone completely negative on any issue. For every topic the Obama camp discusses, they not only attack Romney but also praise the President. On the economy in particular, the sentiment is very evenly split. In the past month, the Obama campaign has been 29% negative to Romney on the economy and 23% positive to Obama. They are not only pointing out the negatives that would come with a Romney presidency, they are also messaging about the positives of a continued Obama presidency.