Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion of Campaign Strategy made up 20% of the coverage among third-party newsmakers (those outside of the campaigns).
Obama Strategy Praised While Romney Strategy Berated in Final Week
If we break down the sentiment of discussion by third-party newsmakers of each candidate’s Campaign Strategy, we find that Obama had much more favorable coverage. From October 30-November 6, over one-third (34.1%) of the statements by third-party newsmakers on Obama’s strategy were positive, and 20.3% were negative.
Analysts Were Very Critical of Romney’s Strategy
This ratio is flipped when we look at discussion of Romney’s strategy. 37.1% of the statements by third-party newsmakers on Romney’s strategy were negative in this time period, with only 18.3% being positive.
Among the third-party newsmakers that were harsh on Romney’s strategy, nonaligned Analysts and Commentators were the harshest. Over half (53.5%) of their statements on Romney’s strategy were negative.