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Chart show sentiment of statements in election coverage by selected newspapers. Time frame is October 25-November 5.

Top Newspapers Provided Little Aid To Obama in Final Stretch

In the election coverage by a handful of the nation’s top newspapers from October 25-November 5, Obama received significant negative coverage. In all of the newspapers shown in the chart…

Chart shows topic and sentiment breakdown of statements in election coverage on FOX’s Special Report With Bret Baier (only top 10 shown). Time frame is October 25-November 5.

Pre-Election Day Coverage Comparison Between MSNBC and FOX

In election coverage on MSNBC’s Hardball with Chris Matthews during the final ten days prior to Election Day, there was a heavy focus on Campaign topics. Campaign Strategy consumed 23%…

Chart shows percentage of statements from Barack Obama broken down my topic (only top 10 shown) and sentiment. Time frame is October 29-November 5.

A Closer Look At Final Week Messaging Tactics of the Candidates

In the final week before Election Day, Obama and Romney honed in on the topic of Candidate Character the most. Both of them also spoke positively towards themselves regarding the…

Chart shows break down of sentiment in news content mentioning “sandy”, “storm”, or “hurricane”. Time frame is October 28-November 5.

Sandy Was Obama’s Perfect Election Storm

From October 28-November 5, in news content that mentioned terms associated with Hurricane Sandy, coverage driven by third-party newsmakers (those outside of the campaigns), was very positive for Obama. Almost…

Chart shows sentiment of statements from the Romney campaign (Romney and his staff) over time. Neutral statements are not shown in the chart. Time frame is October 5-November 4.

Campaigns Made Positive Push in Home Stretch

Both campaigns shifted to more positive messaging in the final few days before the election. The Romney campaign used more of their airtime for positive messaging than did the Obama…

Chart shows ratio of positive coverage toward the candidates over time from third-party newsmakers (those outside of the campaigns). Time frame is October 2-November 1.

Obama Won the Last Sentiment Battle Before Election

The ratio of negative election coverage toward the candidates in statements from third-party newsmakers (those outside of the campaigns) shows that neither Romney nor Obama had sustained periods of more…

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Death Star versus Hurricane Sandy

Once Obama was declared the winner last night, the debriefing began immediately among the pundits and the various medias. It is a sister phenomenon to what Jeff Greenfield said over…

Chart shows percentage of statements from members of the Romney campaign team broken down by newsmaker and sentiment. Statements from Mitt Romney excluded from data set. Time frame is September 1-October 31.

Fall Bench Strategies

Back in June, 4thEstate published a post on the bench strategies used by the Obama and Romney campaigns. Today, we are looking at the behavior of the Romney and Obama…

Chart shows percentage of statements from congress people, broken down by Senators and Representatives, and also broken down by party affiliation. Time frame is September 1-October 31.

Members of Congress in Presidential Election Coverage

In election coverage since September 1, US Senators have been quoted more than Representatives. Of the two groups, almost 70% of statements in election coverage from September 1-October 31 have…

Chart shows percentage of statements about the economy in election media coverage over time. Monthly BLS job report releases indicated by dates. Time frame is April 1-October 30.

The Role of the Economy in This Year’s Election Coverage

The economy has been the overarching issue of this year’s election cycle. Mitt Romney has attacked Obama for not being able to improve the economy more quickly, and Obama has…

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