Discussion of Horse Race and Fundraising Increased in Early June

Chart shows percentage of statements in media coverage of the presidential election about Horse Race (red) and Campaign Fundraising (green).  Time Frame is May 15 – June 14.

Chart shows percentage of statements in media coverage of the presidential election about Horse Race (red) and Campaign Fundraising (green). Time Frame is May 15 – June 14.

Conversation about polls and fundraising are skyrocketing as the summer kicks off. Together, these topics are approximately one third of the total coverage of the current conversation regarding the general election.

In early June, the conversation around the Horse Race was around 2%. The Horse Race topic includes statements about poll position, chances of winning, state-by-state favorability indices, etc. In just under two weeks, that percentage has increased by about 15% and is now up to 17% of total statements in the media coverage of the election. As the general election inches closer, the conversations about particular swing states and poll positions going into the summer months have become central topics.

Similarly, the discussion of campaign fundraising was around 1% in early June, and increased to 15% in two weeks to reach 16% of total statements in media coverage of the election. The use of Super PAC’s and campaign fundraising in the Obama and Romney camps has been of increased interest. Republican donors who supported other GOP candidates are coalescing behind Mitt Romney. Democrats are expressing mixed feelings on the heightened presence of Super PACs in the election.