When Mitt Romney speaks positively about himself, there is evidence that he frequently stresses his experience in the private sector and his ability to improve the economy. The words “economy”, “understand”, “know”, “business”, “jobs”, “successful” and “better” are major key words that he uses. All of these apply to his background and show his strategy in the campaign as the candidate who can create jobs and improve the economy.
Top words used by Barack Obama when speaking positively about himself are more diverse than Romney’s. In addition to “economy” and “jobs”, major key words used by Obama are “energy”, “oil”, “insurance”, “health”, and “bin laden”. This shows that Obama is speaking about not only the economy, but also about the energy and oil industry, his healthcare law and also his foreign policy successes.
Both Obama and Romney use the word “going” very frequently. In speaking hypothetically about being president in 2013, this shows that they are making many promises about things that they are “going” to do and how things are “going” to be.