After months of being dominated by TV media, the election has gotten increasing coverage from print media since the conventions.
For the majority of the summer, television news and talk shows carried the coverage of the election. There was only one point in early July when, among coverage quantity of the two mediums, the percentage of print election coverage was greater than that of TV coverage. This was due to the Healthcare ruling, which sparked front-page stories about its implication on the election in national newspapers across the country.
Print Coverage Surpassed TV Coverage During and After the Conventions
However, the conventions brought out newspaper reporters’ ink and pad once again. Percentage of print coverage out of total coverage among the two mediums increased to 65% during the conventions. During both convention weeks, Print coverage quantity doubled that of TV coverage. Since then, print coverage has died down slightly but still remains high and will likely continue on this trend as the election approaches.