Newsmakers from outside the Obama and Romney campaigns have discussed Mitt Romney more than Barack Obama in coverage of the general election. When discussing Romney, his campaign strategy and character are the focus.
In this post from July 26, 4thEstate found that Mitt Romney had a larger VoiceShare than Obama in NPR coverage of the election. Not only have his statements been a major presence in media coverage, Romney has also been more discussed than Obama by other newsmakers. In election coverage since April 17th, Mitt Romney has been the main focus of discussion from newsmakers outside of the Obama and Romney campaigns. Excluding Romney, Obama and their staff, Mitt Romney is discussed 41.8% of the time and Obama is discussed 36.8% of the time.
When newsmakers from outside the campaigns discuss Romney, they focus most on his Campaign Strategy and Character. Over 60% of the statements from these newsmakers have been about these two issues. Policy issues such as Economy, Immigration, Healthcare, Social Issues, and Foreign Policy are only discussed 20% of the time in relation to Romney. This means that he has received very little analysis of his policy positions but instead a media environment focused on his political strategy and biography.