With the Supreme Court’s ruling on the new healthcare law last Thursday, discussion of its influence on the presidential election has overtaken coverage of the economy. In response to the ruling backing the constitutionality of Obamacare, Romney changed his approach in discussing the new law.
Following the Supreme Court’s decision to uphold Obama’s healthcare law as constitutional, coverage of its influence as it relates to the presidential race skyrocketed. From June 27 to June 30, discussion of Healthcare increased from 6% to 74% of coverage on the election. In the first few days of July, its discussion has since dropped to 43% as coverage of the economy has returned.
While Obama had plenty to say about the passing of his law, over 27% of the statements in election coverage about Healthcare in the past month came from Mitt Romney. Romney’s reaction to the passage of the law was of high interest for the media, since “Romneycare” and “Obamacare” are often compared as similar healthcare systems. Romney’s statements about the law were amplified in radio, television and print. He took this voiceshare opportunity to criticize the law and pledged, if elected, to repeal it his first day in office. 71% of Romney’s statements about healthcare in the past month have been negative toward Obama. He and other Republican voices such as Mitch McConnell and John Boehner have criticized Obama for encroaching on citizens’ personal liberties and labeled the law as a new tax on the American people.