Coverage of Mitt Romney’s character had a positive spike following his choice of Paul Ryan as running mate. This positive coverage was due to Paul Ryan’s likeability, which helps improve Romney’s image.
Discussion of Romney’s Character Had Brief Positive Spike Following Ryan’s Entrance
Following Romney’s announcement that Paul Ryan would be his GOP running mate, sentiment toward Romney’s character trended more positive. From August 9-12, positive statements in election coverage about Romney’s character from newsmakers outside of the campaigns increased from 10% to 38%. It briefly surpassed negative coverage toward Romney’s character by 20%, as negative sentiment dropped from 58% to 18%. However, this quickly changed as positive coverage toward Romney’s character dropped below negative coverage just one week later.
Discussion of Ryan’s Character Has Been Good for Romney
This brief spike in positive coverage toward Romney’s character was driven by Paul Ryan’s likeability. Many newsmakers outside of the campaigns discussed Paul Ryan’s character in a positive light, which helped to bump Romney’s image. In statements about Romney’s character when “Paul Ryan” is mentioned, by newsmakers outside of the campaigns, 46% were positive to Romney since May, and just 15.9% were negative. This shows that when people talk about Paul Ryan’s personality, they speak well of it.