Coverage of Mitt Romney’s character had a positive spike following his choice of Paul Ryan as running mate. This positive coverage was due to Paul Ryan’s likeability, which helps improve Romney’s image.

Chart shows positive and negative sentiment of statements about Romney’s Character in election coverage from newsmakers outside of the campaigns.  Time frame is July 27 – August 24.

Chart shows positive and negative sentiment of statements about Romney’s Character in election coverage from newsmakers outside of the campaigns. Time frame is July 27 – August 24.

Following Romney’s announcement that Paul Ryan would be his GOP running mate, sentiment toward Romney’s character trended more positive. From August 9-12, positive statements in election coverage about Romney’s character from newsmakers outside of the campaigns increased from 10% to 38%. It briefly surpassed negative coverage toward Romney’s character by 20%, as negative sentiment dropped from 58% to 18%. However, this quickly changed as positive coverage toward Romney’s character dropped below negative coverage just one week later.

Chart shows sentiment of statements about Romney’s Character in election coverage from newsmakers outside of the campaigns that include the words “Paul Ryan”.  Time frame is May 1 – August 24.

Chart shows sentiment of statements about Romney’s Character in election coverage from newsmakers outside of the campaigns that include the words “Paul Ryan”. Time frame is May 1 – August 24.

This brief spike in positive coverage toward Romney’s character was driven by Paul Ryan’s likeability. Many newsmakers outside of the campaigns discussed Paul Ryan’s character in a positive light, which helped to bump Romney’s image. In statements about Romney’s character when “Paul Ryan” is mentioned, by newsmakers outside of the campaigns, 46% were positive to Romney since May, and just 15.9% were negative. This shows that when people talk about Paul Ryan’s personality, they speak well of it.