Rick Santorum has increased his attacks on Mitt Romney geometrically in the last 30 days and the media is amplifying these attacks. In the last 30 days statements negative toward Mitt Romney have outnumbered negative statements to Rick Santorum by more than  3 to 1 as displayed in the bar chart (below, left). The media is fixated on Romney’s failure to lock up the nomination which is impounded by Santorum’s increasingly negative campaign.

Santorum focused negative energy on Romney

Chart on left shows percentage of negative and positive statements toward Presidentital Candidates. Chart on right shows percent of statements from Santorum and his campaign staff over the last 30 days that were Negative to Romney (orange) and Positive to Santorum (green).

The time series chart (above, right) illustrates that Santorum’s strategy shifted to a negative campaign toward Romney with a dramatic increase in negative statements by Santorum and his staff over the last 30 days. This increase in negative statements is accompanied by a sharp reduction in positive statements by he and his staff toward his own campaign.