While the 4th Estate Project works on processing the coverage from the RNC and DNC, we are releasing short posts about the summer election coverage of specific media.
Similar to many other outlets’ coverage in other mediums, coverage of the election by NPR’s Morning Edition was largely focused on Campaign issues (Horse Race, Strategy) and Candidate Character. Almost half (44.9%) of the coverage from June 1 – August 24 was about those two topics. The sentiment of the coverage of Campaign issues was relatively even throughout the summer, with Obama and Romney receiving similar amount of positive and negative coverage. However, in coverage of the Economy, “issue number one” in this year’s election, both candidates have received significant negative coverage. This is due to the amplification of negative statements by both candidates toward each other’s ability to handle the economy.
Following statements from Romney and his staff (GOP Contender & Staff) which dominated summer coverage on Morning Edition, citizens had a significant VoiceShare with almost 20% of statements coming from them. This is due to the various on-the-ground reporting done across the country that has seen many segments focused on citizen opinions. Obama and his staff received considerable VoiceShare in comparison with other outlets. 17.5% of statements in Morning Edition’s election coverage over the summer came from either Obama, his staff, or his administration.