While the 4thEstate is working to catch up on processing the coverage from the RNC and DNC, we are releasing short posts from election coverage of the summer.
Over the summer, election coverage by the Washington Post was focused on Campaign issues (Horse Race, Strategy) and Candidate Character. Over half (54.4%) of their summer coverage was on these two topics combined. On Candidate Character, Romney received the most negative coverage, due to the Obama camp blasting Romney as out of touch and criticizing him for not releasing his tax returns. “Policy issue number one” in this campaign, the economy, only consisted of 16.7% of the Post’s summer coverage. Due to the Romney campaign’s relentless focus on this and critique of Obama, much of the Economy coverage was negative to Obama.
Romney and his campaign staff (GOP Contender & Staff) had the highest VoiceShare of the Washington Post summer coverage. Newsmakers associated with Obama and his team (White House Official, Obama Campaign Staff), only had 13.8% of the Washington Post election coverage VoiceShare. Citizen newsmakers were quoted frequently after Romney and his staff, with 16.4% of the VoiceShare over the summer.