While print coverage of the election has steadily dwindled since March, election coverage in television news and political talk shows continues. Political analysts, commentators, journalists and partisans continue to speculate, predict and debate.
Heading into July, print coverage of the presidential election has hit a new low. In the last two weeks of June, statements from print outlets made up just 27% of total statements on the election out of 4thEstate’s sample, while coverage in television news and talk shows reached 67%. This is a major difference from March, when the GOP Primary was heated and print made up almost 60%, with TV only at 31%.
As we head into July, the contest between Obama and Romney has not captured the attention of major print newspapers enough for major reporting to be done. However, political analysts, commentators, partisans and journalists nonaligned with a campaign are continuing to predict election outcomes, analyze campaign maneuvers, and argue about certain policy issues on political talk shows. Since March, 63% of the statements made in election coverage in TV news and talk shows came from these newsmakers. They continue to drive the conversation on our screens, while in print, they consist of only 36% of statements in election coverage since March.