Positive Third-Party Sentiment Toward Romney Lacks Depth
Chart shows the percentage of positive statements toward Mitt Romney by Newsmaker Type. Excludes statements from Mitt Romney and his campaign staff. Time frame is May 15 – June 12.
The third party validators providing positive reinforcement for each campaign make up a different pattern for Obama and Romney. Romney lacks support beyond his fellow Republicans whereas Obama has a greater depth of validators.
Mitt Romney received over 40 % of his third party validation from both Partisans and Former Politician newsmaker types in the past month. For Romney, this includes Republican Party members, commentators and analysts, and former Republican politicians. Besides his fellow Republicans, Romney does not receive much support from non-aligned journalists, analysts or commentators.
Obama Has Had Broader Third-Party Support Than Romney
Chart shows the percentage of positive statements toward Barack Obama by Newsmaker Type. Excludes statements from Barack Obama, his campaign staff and White House Officials. Time frame is May 15 – June 12.
Obama received positive messaging from a greater depth of third-party validators in the past month than did Romney. He received most (24%) of his third-party positive messaging from fellow Democrats (Partisan/Former Politicians), but he also received significant positive messaging from nonaligned journalists, analysts and commentators (Analyst/Commentator & Media/Journalist). Over 37% of the positive messaging Obama received from third-party newsmakers came from these nonaligned newsmaker types, whereas Romney only received 26% of his third-party validation from these newsmakers.
